SAMSUNG REFRIGERATOR

Unlike many foreign companies, Samsung entered the consumer market and launched their frost-free range of refrigerator. The refrigerator is in the high price bracket keeping in consideration the aesthetics of the refrigerator besides the technology. But there is a problem. The good-looking plastic shelves and the chiller door are so fragile. The plastic trays crack over a period of time and the hinges of the chiller door breaks very fast. The company initially replaced, but when the complaint persisted, their service engineers unofficially accepted that there was a problem and the plastic material used is very brittle.

Getting ragged with repeated complaints and under instructions from their superiors to stop this nuisance of no. of complaints, they started replaced these shelves with the wire mesh shelves. These wire mesh shelves are poor in construction and looks. They do not go with the total aesthetics of the refrigerator for which a consumer has paid a high price vis-à-vis to other brands. The company was approached to replace these shelves with a better quality product, but they are not ready to improve upon the quality.

The company executives are now implicating on the consumer that it is they who asked for replacement of the plastic shelves to these wire shelves.

Now the basic question arises,

• ·     That when a consumer is paying a higher cost for some good-looking product why should he ask for an inferior product?

• ·     Further if he will not get proper recourse from the company, and in order to keep his product in working condition, what option he has but to accept what is made available to him.

The ideas expressed are purely of the subscriber

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